This is the second in a series of blogs about Comic-Con 2008.
So, I talked briefly in my last blog about the signs that read “Restrooms for Humans Only” that included the URL to http://www.d-9.com/ and I promised to follow up on that. Not being one to lie to my hundreds of thousands of loyal readers, here is the fulfillment of my promise.
Allow me to preface this posting with the comment that this is how a viral marketing campaign should be structured and that this is how I would do it if I had the time, money and resources! Some of this is very similar to what we planned for Dr. von Kaiser, including mock company websites, but I haven’t had the ability to implement half of what I intended because of needing to make money to survive.
Heading over to the main website, I am greeting by the option to select if I am human or non-human. This is a full flash website and different “satellite” information is displayed based on what you choose. Not just showing everything in the alien language, but there is information available to humans that are not available to non-humans and vice-versa.
Just for shits and giggles, I suggest that you login as a human and try to access the restricted content a couple of times and watch what happens.
There are two items that I notice at the top of the page: “Please Enter Your Human Access Code” (or non-human if you login as that) and the mock advertisement banner for MNU (Multi-National United) to “Join the Cause!”
I’m not sure about the Human/Non-Human Access Code. I’m hoping that’s something I can find at Comic-Con. The one thing they did here was NOT reveal who was behind this or what the project is really about. That being said, what booth do I walk up to and inquire for a human access code? Or is that just a fake box to look pretty? I did sign up for updates, so maybe I’ll get an email with an access code later.
As for the ad in the corner, go ahead and click on it. It takes you to another website, http://www.multinationalunited.com/, which is a mock company website. This is where I mentioned that we have similar plans for DvK. We have plans for http://www.drvonkaiser.com/ to be our “Behind the Scenes” website, with http://www.whoisdvk.com/ being our “in character” website that would be “operated” by some government agency. Another discussion is to create an “in character” website for Nemesis Labs.
Poking around the MNU website, I have to say that I am really impressed. They went all out and created an entire corporate website to present this as an actual, physical company that does business in the real world. In fact, go to the “careers” page and see job postings for both humans and non-humans alike. There are employee bios, past and present accomplishments, a marketing video on the homepage, and more!
The curious thing is the countdown clock, with a date set to just over a year away (some 384 days, to be precise). Could that be the date that this film/project is released? I don’t know, but I’m along for the ride!
I’ll post more details, if I find any. For now, this is Aaron Matthew Kaiser reporting from Comic-Con International at the San Diego Convention Center. Back to me.