This is the fourth in a series of blogs about Comic-Con 2008.
Here’s another interesting viral marketing campaign for you.
Late yesterday, mere minutes before the exhibit hall was to close, I was meandering along and stumbled upon an odd looking booth. No signs for what it was, only a military-style tent with several monitors with “surveillance” feeds. Just outside the entrance, someone handed me a hidden message decoder that, when viewed properly, displayed “The truth is beside you. Seekthesix.com” (I will attempt to scan and show to you in a later blog post). I walked inside, wasn’t very impressed, and left. I couldn’t make heads, nor tails, of what I was looking at.
Upon exiting the convention center, I saw several other attendees looking up. There was a plane writing letters in the sky (image collage above). So far, it said, “SEEK TH”. I knew what the message was going to be. Obviously, “SEEK THE SIX”.
Now, if not for the skywriter, I would have forgotten about this by now. But, alas, I was now going to blog about it and last night went to http://www.seekthesix.com/ and check it out.
The website is very engaging, but frustrating. You have six panels of 36 thumbnails (six rows of six) and you have to pick the right ones. So far, I’ve found two correct, but my progress is eliminated when I pick the wrong one and it literally resets and shows different images in different orders each time. Very frustrating, but I’m determined to solve it later.
I’ll follow up in another blog with more information from the website, once the puzzle is cracked, a picture of the booth, and a scan of the hidden message card I received. I’ve also got some more information about D-9.com that I want to share as well. So, until then, this is Aaron Matthew Kaiser reporting from Comic-Con 2008 at the San Diego Convention Center. Back to me.